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Stop Soldier Suicide Mini-Documentary
Role
I was the creative director on this project, collaborating with the family and production company on all aspects of content. I also led strategic deployment of the content from both brand and performance marketing perspectives.
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I had the opportunity to work with a loss-surviving family to produce a mini-documentary about their son and the circumstances that led to them connecting with Stop Soldier Suicide. This mini-doc and subsequent shorter pieces that resulted from it were used in a variety of ways, from organic content to direct response revenue campaigns to client lead generation campaigns to linear TV spots, and more.
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